Spokesperson Training is Critical for Successful Crisis Communications
Nothing makes a crisis situation go from bad to worse than a spokesperson doing a poor interview with the media. The Superintendent of Riverdale Local Schools in Hancock, Ohio, was interviewed by the local media after a teacher was caught on video manhandling a six year old boy in the hallway that has since gone viral. His interview is an example of how small gaffes can diminish a spokesperson’s credibility and authority–even if the management steps to address the crisis were handled properly. Watch the interview On Continue reading →
