Planning for Life’s Little Emergencies
Crisis communications are not just for catastrophic events. The techniques used by crisis communicators help manage small events and can minimize them and their impact. In a story coming from Las Vegas, during a soft lockdown due to a suspicious person reported on or near the Ruth Fyfe Elementary School campus on May 14, a young girl was required to relieve herself in a classroom wastebasket. Naturally, she was embarrassed and her mother was incensed. Unfortunately, the Clark County School District responded to the situation Continue reading →