Do It Right or Do Damage Control
We’ve all heard the old query – “If a tree falls in a forest with no one around, does it still make a sound?” Today, it could be: “If you push messaging on a channel few use, does it reach the intended audience?” The answer, of course, is no. The quandary is that there are so many communications channels. How do you chose the ones that will reach your audience, especially in a crisis when communication is critical? First, you have to know who your audiences Continue reading →
