Press Conference Tips: Responding in a Crisis

April 9, 2014 by Lisa Matheson
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Crisis Whisperer Press Conference Tips
Whether you are a communications pro or an expert called upon to provide insight to the situation, these tips will help you represent your organization (and yourself) in the best possible light. 1.  Prepare Pre-identify spokespersons for every shift Require annual media relations training for identified spokespersons and set expectations for all employees about being contacted by or speaking with the media Have pre-determined primary and backup areas for a press conference and make certain the backdrop is branded 2.  Before the Press Conference Assume Continue reading →

6 Steps to a Smart Start with Social Media

April 8, 2014 by Lisa Matheson
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6 Steps for a Smart Start with Social Media by Crisis Whisperer, LLC
The world is abuzz with social media–what platforms to use, how and when to use it, what content to publish, how to engage followers…it’s overwhelming, isn’t it? So take a step back.  Breathe.  Anything can seem overwhelming at first.  These six steps will help you build a successful social media program. Step One:  Learn How do you choose the right social media platforms for your organization? Know how social media platforms function and interact with each other across different devices.   Consider the resources you have to Continue reading →