Beyond #SocialMedia Policy…The “Mom” Standard

This morning I read the story on where an ER nurse was fired after reposting an image of the aftermath of an ER room — not for violating policy but for being “insensitive.” Even the best of social media policies has grey or “interpretive” areas.  So how do you offer pre-posting guidance to your employees? One easy rule of thumb is to use the “Mom” standard.  Even if your own mother wasn’t on the cover of a parenting magazine, you understand the simple to Continue reading →

Do It Right or Do Damage Control

We’ve all heard the old query – “If a tree falls in a forest with no one around, does it still make a sound?” Today, it could be: “If you push messaging on a channel few use, does it reach the intended audience?” The answer, of course, is no. The quandary is that there are so many communications channels. How do you chose the ones that will reach your audience, especially in a crisis when communication is critical? First, you have to know who your audiences Continue reading →

6 Steps to a Smart Start with Social Media

The world is abuzz with social media–what platforms to use, how and when to use it, what content to publish, how to engage followers…it’s overwhelming, isn’t it? So take a step back.  Breathe.  Anything can seem overwhelming at first.  These six steps will help you build a successful social media program. Step One:  Learn How do you choose the right social media platforms for your organization? Know how social media platforms function and interact with each other across different devices.   Consider the resources you have to Continue reading →